The MAX Challenge

Investment Info
  • Startup Costs
    $131,868 - $280,592
  • Cash Required
  • Net Worth Required
Company Stats
  • Year Founded
  • Franchising
  • Locations
  • Franchisees
The MAX is an amazing 10 week challenge where we make fast and lasting changes to not only our members appearance but to their overall health as well. We do so by combining fitness training with nutritional counseling and continual motivation.

We're a 2017 Franchisee Satisfaction Award Winner!


A MAX Challenge franchisee has a low barrier to entry fee, is a total turn-key operation, requires low monthly overhead, offers a consistent revenue stream, and provides detailed training support - pre and post-opening.

Fastest Growing Fitness Concept!

We are on a mission to change the health of our nation by combining exciting fitness classes, sensible nutrition counseling, and offering the hand-holding and motivation America needs to make an amazing lifestyle change. We’ve exploded with growth since we started franchising in January of 2013 because we look for the RIGHT franchisees to team with. As we approach 100 locations, we’re looking to grow our team with individuals who are passionate about seeing others succeed.

Our franchisees have a conviction to help their community learn about how a healthy lifestyle can change their lives. If your passion lies in helping others, a healthy lifestyle, or giving back to your community, we would love the opportunity to get to know you.



A Rewarding Opportunity Awaits…

THE MAX Challenge is looking for individuals who are passionate about making a difference in others’ lives & interested in:

  • A low and affordable investment
  • A proven concept
  • Helping your community
  • Living “The American Dream”
  • Solving our country’s health crisis
  • Spreading a healthy lifestyle


Our Ideal Candidate

We're looking for franchise owners who are outgoing and have sales, marketing, and/or management experience, and who are results oriented. A person who can build long-lasting relationships, lead & motivate a team, and who has the drive to excel! You must have a minimum of $50k in liquid capital, and be ready to make a commitment to giving back to the community.

THE MAX Challengee has a low barrier to entry fee and is a total turn-key operation with low monthly overhead, a consistent revenue stream and detailed training & support - pre and post opening!

Fill out the form to learn more about THE MAX Challenge as a franchise opportunity and how we’re on a mission to change the health of our nation.

Michael Kupfer

Michael is the Online Marketing Manager at FBR, specializing in search and email marketing, while also helping to create much of FBR's webinar programs and content. When not at the office, Michael spends his time running, hiking the White Mountains with his wife, watching baseball, and serving as a volunteer tutor at the Dover Adult Learning Center.