Nailing the Demand For Home Services Franchises



Estimates say the overall addressable home services market size is between $250 billion to $400 billion.

Key factors driving it’s growth are:

  • Increasing number of two-parent households: Households in which both parents work full time now stand at 46% and the median household income for families with two full-time working parents is $102,400.2 The rise in duel income families makes it more necessary, justifiable, and affordable to outsource home-related tasks. After all, if you’re working 40 hours a week, it’s hard to find an additional 17, which is the average number of hours spent by married women per week on housework.3
  • Maturing Baby Boomers: Americans born between 1946 and 1964 are 76 million strong nationwide and control 70% of all disposable income in the United States. 45% have a disposable household income of $100,000. Many are placing an increasing priority on enjoying life, which includes outsourcing the burden of maintaining their homes.4

The home services franchise sector encompasses an array of ongoing services such as home repair, carpet cleaning, landscaping, and house cleaning as well as those that are needed periodically including moving, concrete and HVAC services.

The Home Services Brands Franchisees Like Most

Home services franchise brands with the most satisfied franchisees based on Franchise Business Review’s unbiased research include by category:

To learn more about what it’s like to be a home services franchisee and how to select the best brand for you, read Franchise Business Review's Top Home Services Franchises 2016 report.


  1.  ESRI Business Information Solutions
  2.  Pew Research: Raising Kids and Running a Household — How Working Parents Share the Load
  3.  University of Michigan’s Institute for Social Research
  4.   U.S. News and World Report: Baby Boomer Report 2015

As the Editorial Director at Franchise Business Review, Emma Pearson reports regularly on today's top franchise opportunities and the latest trends in franchising. She also writes and oversees the publishing of Franchise Business Review's annual Top Franchises, Top Low-Cost Franchises, Top Franchises for Veterans and many other specialized franchise reports. They feature the only lists of top franchises based on feedback from those who know best - the franchisees who own them.